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PARKER HALEY
RIPNDIP × LIQUID DEATH - COPY
SENIOR PROJECT
This project really reflects my personal brand in my copy. Applying niche humor with brand awareness, I was able to concoct a style of writing you can only get from someone who knows how to appeal to their audience.
No, I didn't give up and just slap the keyboard. This hashtag is meant to capitalize on a niche trend in which people create absurdly long acronyms meant to represent quotes or line deliveries they felt went hard. This acronym is based on a lyric from a song by Rage Against the Machine.
ART DIRECTION / GRAPHIC DESIGN: Li "Jenny" Yu Han
SPECIAL THANKS: Jacqueline "Ripley" Faucher
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