As Gen Z and Millennials overtake the consumer market, one of the biggest hurdles we face is their ability to snuff out BS. Low attention spans coupled with quick skip features have made it increasingly difficult for businesses to get their message across. Growing up with ADHD and a chronic addiction to the internet has taught me much about the art of keeping one’s attention. 

 

I first discovered my affinity for advertising while watching the Super Bowl at a young age. The commercial breaks were events in themselves. They weren’t just aiming to sell a product or entertain the viewer; their goal was to create something desired. 

 

Furthering my education at SCAD has allowed me to foster my passions for storytelling, humor, and innovation. Pursuing a degree in writing with a primary focus in advertising & copywriting, I learned to apply effective storytelling techniques to brands. Screenwriting is one of my biggest strengths, and creating brand scripts has allowed me to convey my ideas in narrative form. My mission is to create comedic, broadly appealing advertisements that transcend being “just ads” and become something people in my generation want to share with their friends.